CLIENT: PRESIDENT'S OFFICE
ROLE: GRAPHIC DESIGN
Environmental banners are one way to create an impactful first impression into a college’s brand. Our goal in creating banners for Miami’s campus was to develop simple, evergreen designs that would not need to be updated frequently.
Working with our Director of Creative Services and an editor, we chose a selection of photos portraying the many facets of life at Miami that could be cropped into an extreme vertical format. We complemented the images with a clean, branded design. We encountered a number of challenges along the way, such as budget restrictions and a haphazard light pole system, but placing the banners in visible, high traffic areas helped resolve those issues.