"MIAMIANS MAKE HISTORY" POSTCARDS
CLIENT: ENROLLMENT COMMUNICATIONS
ROLE: CREATIVE DIRECTION, GRAPHIC DESIGN
The “Miamians Make History” series includes illustrated postcards designed to juxtapose vintage-looking design and historical stories with forward-looking content about the importance of innovation. The postcards were mailed to prospective students, calling on them to “make history” by becoming a Miamian and doing great things.
Our Director of Creative Services appointed me as the team lead on this project, and asked that I work with our two student design interns to execute the postcard series. This project won a Bronze Pride of CASE V Award for Illustration and a UCDA Award of Excellence as an Integrated Marketing Campaign.